Hard work, perseverance, focus, and dedication. I do my best to live by this mantra. Give me a challenge and I will persevere until I achieve my goal. Having started out as a self-taught freelance graphic designer, I was introduced to the wonderful world of the web. From there I took each new piece of information I could get my knowledge hungry hands on and ran with it. I'm currently studying part-time for my Advanced Web Design diploma at IBAT College Dublin.
From learning how to create pleasing illustrations to content writing or the ins and outs of food photography, from working a little css magic to creating and playing around with the dreaded HTML newsletter, I am never one to shy away from a challenge.
Fancy finding out more?Check out my CV!
I started experimenting with Adobe illustrator with my personal project 'Being Smartphone Savvy'. From here I taught myself the ins and outs of designing in Illustrator. I then went on to use these skills at TescoDiets.com, Lidl and at Tesco Health and Wellbeing as well as in my freelance work.
See below for a few examples of my work:
This was a voluntary project I completed for the local GAA club. The brief was to create a crest in the style of a GAA club crest that would represent the 4 different clubs in the region coming together as one.
I collaberated with members of the local clubs on this project, taking photographs they provided of their chosen locations so that I could redraw them as vector graphics.
It was important that this be a clean, simple design in the traditional style of a GAA crest.
I created these badges as part of the Tesco Health and Wellbeing app and website project. Users earn badges depending on their achievements.
If I were to log 30 mind challenges on my app I would be rewarded with a brainiac badge for example.
I loved this project as I got to be truly creative and having only been given the titles by our content team I worked to create these fun, and sometimes quite detailed badges.
These t-shirts were designed and printed for Jennifer Fox's election campaign at UCD in 2008. Using the 20th century fox logo as my inspiration was a tactic designed to be a conversation starter for our campaigners and it was a succesful one.
The candidate was very pleased with the results. Another very enjoyable project to be part of!
For this project I did some research into the frequency of thefts when it comes to mobile phones. It was a fun project where I learned a great deal, not only about the theft of phones, but also about Illustrator!
I have created digital artwork as part of TescoDiets.com, Lidl Ireland and Tesco Health and Wellbeing. I've created innumerable HPTO's, Email Ads, Facebook banners and posts, Youtube headers, MPU's, Skyscrapers, Half-pages, Leaderboards, Riverblocks, Skins, Wraps, Wings, Backgrounds, Billboards and Banners of every conceivable size.
These banners were created to promote our various healthy eating plans to members and non-members on the Tesco Health and Wellbeing website as part of the overall #OneLittleChange campaign run by Tesco as a whole in January. At Tesco Health and Wellbeing I have also created Hudl Card adverts and Grocery Home Shopping banner ads.
This was a piece of freelance work I created with the marketing agency Eighty-Twenty. The client was very specific about the imagery and actions within the banner.
At Lidl I designed for over 50 different campaigns ranging from our Approved By You campaign to our Facebook Christmas App, Lidl Bellarom coffee range launch and more.
Just some of the promotional campaigns I worked on:
I used Adobe Flash and Photoshop and have training in Adobe Edge. My work has been used on mirror.com, her.ie, joe.ie, broadsheet.ie, independant.ie, thejournal.ie, irishexaminer.com and more...
We created these delicious recipes as an experiment to see how the flavours would work together.
The colours were wonderful and we were able to get some great shots using the available natural light.
The results both tasted and looked delicious!
I fell in love with the Mango & avocado, quinoa & black eye bean salad. It tasted great, but I was very proud of the photos as the salad provided a great deal of colour and texture. In my experimentation with depth of field my images turned out exactly as I wanted them to.
The Quinoa & chickpea salad with cumin & lime dressing was well worth the effort.
It tasted superb and made for some very nice images.
These are some of the many photos I took for 'Project Pancake'. For this shoot we were creating interesting healthy pancake recipes for our recipe database and online.
I worked with the content team and Claire Kehoe our Dr. of Nutrition to think of, cook up, photograph and taste various pancake recipes.
If you're feeling peckish you can check out the full pancake recipe list here.
This Crunchy veg & noodle salad in a peanut butter dressing was absolutely delicious.
Again we availed of the natural light and I took shots throughout the preparation process. This meant that in our article we could nicely demonstrate each step through the imagery.
The completed Crunchy veg & noodle salad in a peanut butter dressing.
I gained a great deal of knowledge about using lighting, interesting camera angles, how to set up shots in front of the camera, composition, depth of field, and the effects of adjusting ISO and shutterspeed in my time at Tesco Health and Wellbeing.
This was a voluntary project. I worked with the Kenmare Lace Festival Commitee on the creation of their promotional materials. It was a complicated project as there was a great deal of information going into the programme and getting all of the information together was a challenge. All in all, everyone was pleased with the results.
I created this concept playing with the use of the currently in vogue retro feel logo design. As Kenmare Coach & Cab has been in business for 70 years it was the perfect company to create this re-brand around. I created the logo in Illustrator.
I created this 2 page spread for the HNS staff magazine, in order to make their members aware of our service. It directed readers to our website and health and fitness services.
I worked with our content manager Derek Owens to get the article information and images together.
I created these posters for events in my time at UCD. While there I worked as a freelance designer for several societies including CTN, IPA Society, Psychology Society and CE Society.
I've created and sent out hundreds of mailers to thousands of customers in my time as a designer, with Tesco Heath and Wellbeing and with Lidl and TescoDiets.com. My mailer templates for Lidl are still in use today. You can see some more examples of my work below:
I created this newsletter in keeping with our Tesco Health and Wellbeing Style guide as it was when I joined the company, however, management requested that we change certain elements in order to bring our styling in line with Tesco HQ. So I examined th Tesco style guide and adjusted our previous design to incorporate certain elements used by Tesco itself.
I brought in the arrow chevrons, sectioned content, large header banner and more. It was important that I maintain a distinct identity as Tesco Health and Wellbeing while bringing in these other Tesco elements too.
I created these newsletters while at TescoDiets.com for our white label site YoursDietClub.co.uk. YoursDietClub.co.uk would be directed at the over 50's and our diet plans catered directly for this age bracket.
I created these mailers using Adobe Fireworks to set up the images, and Adobe Dreamweaver to put it all together and do the text in HTML.
More examples of my designs:
With TescoDiets.com I worked on the tescohealthandwellbeing.com site build. I designed and built the homepage using jQuery, HTML5 and CSS, sourced images and created graphics for the site.
Now, as graphic and web designer at Tesco Health and Wellbeing I work on maintaining the site and implementing updates where necessary.
Tescohealthandwellbeing.com isn't the only website I work on. I also maintain:
One particularly challenging project was the reskin of the entire Unislim Online site I completed while doing my internship.
For this reskin I designed in the browser as I worked based off specs provided by Bauer Media. I created all icons in Adobe Illustrator.
As an intern I also maintained www.guardianeatright.co.uk and www.tescodiets.com.
Unfortunatly those two websites are now closed.
While at Lidl Ireland I redesigned parts of our Lidl Ireland and Nothern Ireland webistes including the header section, created new templates for the homepage header slots, sidebar icons, new slider templates and was responsible for the creation of new pages where necessary, like for example the design of our christmas and easter sections.
In addition, I also maintained the two Lidl Apps - Ireland and Northern Ireland - Updating the contents on a weekly basis depending on what offers we had in-store each week.